![]() When people have an appreciation for something, they make different choices,” he says. But to put the same amount of money into a mattress that nobody sees has a different connotation. “In New York or LA, people think nothing about putting $45,000 into a car, or a watch or piece of art. Having come through this time when health, safety, and personal wellbeing are top of mind, Adolfsson sees Americans changing their perspective on what is luxury and what is a necessity. Once you truly value yourself and your health, it’s easy to invest in the best possible mattress.” Diet, exercise, and sleep are the three pillars of health. “It’s brought people back to the rudimentary fundamentals and thinking about what they value in their lives. “We have been increasing our sales right through this time,” Adolfsson shares, despite the shutdowns. This will be Hästens big year because the coronavirus pandemic has caused people to spend more time at home, where they are reevaluating what’s most important to them. “It’s been the biggest business success in my life, with the first ten already reserved,” he says. How Hästens makes retailing a $10,000+ mattress easyĪdolfsson sees 2020 as the “year” for Hästens, and not just because the launch of the Grand Vividus has brought so much attention to the brand, being featured prominently in the Architectural Digest story of rapper Drake’s Toronto home designed by Ferris Rafauli. Once they do the research and understand the importance of sleep, they understand the importance of buying the best mattress in the world,” he continues. “Our customers range from the richest people where price means nothing to people who drive a 2005 Honda Civic and save for years to buy a Hästens. A Hästens bed will last ten times longer.”Īdding that a five-year free financing package is available, Adolfsson says, “The financial argument goes out the window when you think about it as an investment in happiness to get the best sleep of your life so you can perform the best in every area of your life.” “Americans think nothing of spending $2,000 for a bed and change it out every five to eight years. “A Hästens bed comes with a 25 year guarantee and you can figure it will last much longer than that,” he says. With prices starting under $10,000 for the H ästens Marquis, buying a Hästens is a major investment, but the fact that the Scandinavian countries routinely rank among the world’s happiest countries suggests a favorable return on that investment. ![]() I grew up in a middle-class family and our mattresses cost more than our family’s car,” he shares. People there believe that their mattress is the most important piece of furniture in their lives, so it is common for them to spend $10,000 for a mattress. “I’m Swedish and in Sweden, Norway, and Denmark, a Hästens bed is not a luxury item, but a necessity. If your image of a Hästens bed is pure luxury – and its latest Grand Vividus offering priced at $400,000 would have you think so – then Adolfsson is out to change that image. Linus Adolfsson, owner of the Sleep Spa Hästens in Los Angeles, Santa Monica, and New York City, offers a simple, stress-free solution: buy a Hästens bed with 168 years of sleep-science technology crafted into it. Linus Adolfsson Founder of the Sleep Spa Courtesy of Oliver Ankar ![]()
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